: Re: How should I capitalise headlines for professional Web writing? (Sentence case vs title case) I'm often uncertain about how I should capitalise headlines for professional writing on the Web. The

@Samaraweera193

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I work with an organization that has an official manual of style regarding the web. They strictly enforce sentence case, even in buttons on a web application "Save thing" instead of the more normal "Save Thing."

It comes down to style and standards. It's more important, in my opinion, to be consistent.

For myself, I tend to slow down and read all of the capitalized words in the second example. I speed read a lot of things, and so the Sentence Case doesn't optimize the sentence for my speed consumption. Non-capitalized words I can pretty much ignore. It's not scientific, but it's one opinion.

I think for a headline, you want people to stop and notice, in which case I want Title Case. You mention it's more aggressive, but if it's a headline, you want to be aggressive. You usually want to yell "Hey! Over here!" After the user has committed to reading it, then it's best to switch (as you suggest). The user is now committed, so slow everything down.

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