: Re: What are my headlines lacking? I'm writing headlines for a print ad where instead of a 4X4 waiting for a train at a crossing, the train is waiting for it with a boom in front of the train

A bit late I know, but the best I can think of is to componentize the ad. What elements are present that you can utilize to build an idea? There's the 4x4. A train. A level crossing. A boom. Train tracks.

The saying of stopping something in its tracks comes to mind. So how about: "The new Blah 4x4. Stop them in their tracks" or something alone those (railway) lines? This fits with the visuals but also projects an idea of respect or jealousy on the part of the onlooker. The boom becomes a cognitive metaphor for the train driver's desire for the 4x4 and suggests that other onlookers would do the same. And of course, because it's a big, hulking train that could actually crush a normal car, it must be the appearance of the car's toughness that did the actual stopping. And so on...

So, to answer the question, there's nothing wrong with your headlines; they just don't associate well into the visual elements of the situation. But I think the image presented is something of a brain teaser so I hope you came right in the end.

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: Re: What are my headlines lacking? I'm writing headlines for a print ad where instead of a 4X4 waiting for a train at a crossing, the train is waiting for it with a boom in front of the train

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