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Topic : Re: Pros and cons of using real brand/company names? Examples: Mary sat in front of the computer and fired up Google. Mary sat in front of the computer and fired up the search engine. Jack started - selfpublishingguru.com

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My feeling is that unless the brand name plays a critical part in your story, don't use it. You don't want to risk the wrath of corporate lawyers unless you absolutely must. Why build your entire story around "do you eat the cookie part of the Oreo or the cream?" and then have Nabisco refuse to give you permission, so you have to rewrite it as "chocolate wafer sandwich cookie"?


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