: Re: Does the word "Its" get a capital in The Economist Style title case? I need some help on the topic of title case following the Economist Style Guide. Does the possessive pronoun "its" get

As far as I can tell, no. Use normal sentence case, where you capitalize the first word of a headline only. The exceptions are proper nouns, or other capitalized words listed in the style guide's section on capitals.
The guide doesn't address words like "its"; The Economist has little patience with this sort of minutiae. However, as has been pointed out in this answer, The Economist uses sentence case for their headlines and taglines. Reading some recent examples, I found the following:

Demonstrations in Hong Kong
Poles apart
Hong Kong seems doomed to months of ugly confrontation over its political future
LinkedIn
Workers of the world, log in
The social network has already shaken up the way professionals are hired. Its ambitions go far beyond that

It's worth reading the following:
From The Economist Style Guide, Tenth Edition:

capitals A balance has to be struck between so many capitals that the eyes dance and so few that the reader is diverted more by our style than by our substance. The general rule is to dignify with capital letters organisations and institutions, but not people; and full names, but not informal ones. More exact rules are laid out below. Even these, however, leave some decisions to individual judgement. If in doubt use lower case unless it looks absurd. And remember that "a foolish consistency is the hobgoblin of little minds" (Ralph Waldo Emerson).

(p.24)

Load Full (0)

: Think of everything in the story in terms of "actors". Do they appear near enough to be confusable? Do they appear in contexts where one can be confused with the other? In your case

@Dunderdale623

Load Full 0 Comments

: This is extremely rare and very difficult to execute smoothly. While switching into present tense when the action picks up is usually fine, it's very difficult to create a smooth transition

@Dunderdale623

Load Full 0 Comments

: Are newlines effective for adding weight to certain phrases? Sometimes I'll write something where there's a few paragraphs of buildup, then a "whammy line" or two. I wrote a quick example, pretend

@Dunderdale623

Load Full 1 Comments

: What is this 'pretend dialogue' technique called There's a style that is popular on blogs, and takes the form of a dialogue between the reader and the author, where the author provides both

: Re: Does the word "Its" get a capital in The Economist Style title case? I need some help on the topic of title case following the Economist Style Guide. Does the possessive pronoun "its" get

More posts by @Dunderdale623

: Think of everything in the story in terms of "actors". Do they appear near enough to be confusable? Do they appear in contexts where one can be confused with the other? In your case

: This is extremely rare and very difficult to execute smoothly. While switching into present tense when the action picks up is usually fine, it's very difficult to create a smooth transition

: Are newlines effective for adding weight to certain phrases? Sometimes I'll write something where there's a few paragraphs of buildup, then a "whammy line" or two. I wrote a quick example, pretend

: What is this 'pretend dialogue' technique called There's a style that is popular on blogs, and takes the form of a dialogue between the reader and the author, where the author provides both

Login to post a comment!

0 Comments

Back to top