: Re: International self publishing: where to start? I decided that my book would be better suited to university students in other countries and some other select groups, such as Russian Christians.

@Annie587

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Amazon has a near-global reach. To reach many countries, this is enough. Readers in some countries may find that your books are not available to them unless they open an Amazon US or Canadian account--this is especially true in the Middle East. As an indie publisher, there will be no warning that this is the case. Amazon has no presence in Russia, though, so you will have to find an alternative outlet. You can also sell through Apple's iTunes, but I do not know if they have a presence in Russia. It is currently not possible to sell Chinese-language texts through iTunes in China. China Mobile (the mobile phone company) is the largest purveyor of e-books in China. They take a hefty commission and there are limits on the amount you can charge for your books. I am tempted to say, "take a look at the International Literary Market Place" but unfortunately it's not all that helpful unless you want to find an agent. If you're looking for Russian rights buyers and translators it will be helpful. Make sure you look at volume II of the ILMP, that's where the listings are.

Selling into a foreign local market requires specialized knowledge. You might try to find a foreign publicist who is willing to work with you. What social media do the foreign university students use to communicate? Try to frame an advertising campaign using that media, as a start.

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