: Re: Distribution, a competition with myself Distribution sales make much less profit than regular sales. This way distribution creates a competition with myself. This is especially important when advertising

@Nickens642

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You're assuming that the choice is between "sell a book through a channel where I make per copy" versus "sell a book through a channel where I make per copy" (or whatever the numbers are). But unless you are a very famous author, the choice is almost ALWAYS between, "sell a book for per copy" versus "not sell a book to that potential customer".

Realistically: Say you put an ad on the radio. A customer hears the title of your book and goes to Amazon or a bookstore to find it. You make a sale for a small amount of money. You would have preferred if they had gone to your personal web site where you could make more money. But if you don't put the ad on the radio, will that person hear of your book at all? How many people who hear your radio ad would have found your book in some other advertising?

If you're JK Rowlings or Stephen King, maybe steering people to channels where you make the most unit profit is important. For 99.9% of the world's authors, getting sales at all is struggle. The thing to worry about is really not, Which sales channel gets me the most royalty per book?, but really, Which sales channel gets me any sales at all?

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