: Setting price .99 or .95 instead of Browsing publishers's sites I sometimes find prices like .99 or .95. Why some publishers set prices .99 or .95 instead of ?

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This is a practice called psychological pricing: .

In a statistically-driven 20th century marketers realized that customers tended to ignore, or at least underweight the odd cents in calculating the price of products. Once this realization took hold, the practice became widespread. It is a practice to sell more booka, or whatever.

There are different theories as to how the practice originated. One theory is that by forcing cashiers to make change (and thereby record the sale) on the newly invented cash register, it acted as a theft control device. Another theory is that a newspaper seller encouraged his advertisers to price their products at X.99, thereby giving back a penny of change for each purchase that could be used to buy the paper itself for one penny.

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