: I've never heard of any legit reviewing services for tech books. All the proposals I've seen from people who do promotions want to charge an arm and a leg, and still expect you to tell
I've never heard of any legit reviewing services for tech books.
All the proposals I've seen from people who do promotions want to charge an arm and a leg, and still expect you to tell them where to promote your work. Don't bother.
Some recommendations, off the top of my head:
Make sure your publisher's marketing people know that you want to work with them on promotion. Let them know what you're doing for promotions as well, as you don't want to blow any deals that they're trying to cut.
Talk to people you know in the target audience (and you should know plenty if you're a subject matter expert, right?) and ask them where they get their recommendations.
Find the on-topic blogs with the largest number of readers and offer them a free review copy (or copies).
Talk to any on-topic user group who'll let you speak. Bring books along for giveaways. Bring along a few more to give to the user group leader afterwards to be given away at future meetings.
Find the popular podcasts (if any) in the field, and let them know that you'd like to be a guest on their shows.
Find popular on-topic mailing lists and answer questions. Always have info about your book in your sig. But never mention your book in the body of an answer unless the question is about book recommendations.
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