: Re: How can I stress a certain word in a medium that doesn't allow for font embellishments? Many of us probably encountered it before on a social media like Facebook or Twitter, or in the comments

I think the short answer is, Put the word in all caps.

The criticism of all caps is when you write your entire text in all caps. Indicating that one WORD should be emphasized is perfectly reasonable. TRYING TO EMPHASIZE EVERYTHING YOU WRITE BY PUTTING WHOLE SENTENCES IN ALL CAPS IS USUALLY DISTRACTING AND COUNTER-PRODUCTIVE. Well, if you are writing a ten-page article and put one or two sentences that are particularly important in all caps, that could be fine and good. But where it gets annoying is when you put the whole text -- the whole post or letter or whatever -- in caps.

By the way, the same is true for excessive punctuation!!!

Sometimes we need to emphasize a word to clarify the meaning of a sentence, and that's fine. But if people don't believe what you're saying or they don't think it's true, saying it louder or writing it in bigger letters rarely helps.

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: Re: How can I stress a certain word in a medium that doesn't allow for font embellishments? Many of us probably encountered it before on a social media like Facebook or Twitter, or in the comments

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