: Re: When to start submission campaign for a free ebook referencing another book? Recently I published my book "New Testament Commentary by a Mathematician" with Lulu and started an AdWords ad campaign
What @what said above is useful.
You need to know your audience and where to find it.
You need to spread the word in social media, website, blogs...
Other possible ideas:
What if, when you published End of Gospel, you offered New Testament Commentary by a Mathematician for free with every purchase?
Spread the word right now with your New Testament Commentary by a Mathematician readers and put that news in places that people who like the theme of your book frequent.
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