: Re: How do publishers expect authors to use social media to promote their books? I am new to the world of writing, and was initially surprised to read on some publishing advice website (eek) that

@BetL639

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It varies. Some publishers really require you to be "social". Some don't.

But having social presence helps. It attracts a specific audience that may or may not be reachable through traditional means. It also garners feedback that usually is absent in traditional one-way communication.

But for certain categories, not being "social" kills sales. It doesn't take too much energy and time to be "social" unless you have thousands of views and if you reach those numbers - you could probably contract someone to handle the social presence.

I suggest that writers create a Facebook page (or a Linked In article, depending on the published material), and share it with friends and family. If you have an accessible marketing team with a publisher, they might share some of the book's graphics to be used on the Facebook page (else get ahold of some local graphics designer). Either build a story line in the posts or parallel-plot. Engage the visitors with comments or online events.

It takes a bit of time. Alternately, outsourcing it to a local social media expert saves time. (P.S. Facebook is just an example here.)

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