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Topic : Is it acceptable to ask a question in an argumentative paper? Somewhere along the way I picked up a bias against using questions in my writing. Recently I've been reading more about persuasive - selfpublishingguru.com

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Somewhere along the way I picked up a bias against using questions in my writing. Recently I've been reading more about persuasive writing and ideas, and came across a suggestion that asking questions creates drama which can be valuable too (in Made to Stick by Chip Heath).

For example, in a paper I'm editing they write:

"Can we really be satisfied with less than half of our students failing a national standard for such a core subject? The fact that the majority of students across the nation are falling behind must mean that something is wrong. Reading is a core skill essential to every child’s development in both person and professional spheres."

In the past I would've suggested they delete the question, but I see the value and increased drama in that call-response format.

What would be the correct way to do this, if there is one? I'm curious both about writing like the above, and less formal persuasive writing (like sending an email to a potential client or convincing your boss to give you a raise).

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This is a rhetorical question and, used well, can enhance the essay. The key to using this device is to first raise a question, issue, or concern that the reader might reasonably have, and then to address it. You are, essentially, putting a question in the "mouth" of your reader so that you can go on to answer it.

Because you control both sides of the dialogue, you can "spin" the question. This is commonly done in persuasive writing. Your example is:

Can we really be satisfied with less than half of our students failing a national standard for such a core subject?

You could write that more neutrally as: "Are our students doing well enough?" But since you want to make the point that no, we shouldn't be satisfied with this state of affairs, you write it more provocatively. Be careful of going too far, though; if you cross into absurdity or something that reads as ad-hominem, you'll probably lose readers.

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