: Re: How should I capitalise headlines for professional Web writing? (Sentence case vs title case) I'm often uncertain about how I should capitalise headlines for professional writing on the Web. The
Headlines, except in the New York Times, should be sentence case.
See what I did? I gave my opinion, cause there is no right answer, but also alluded to the fact that it's a matter of style and consistency.
Each site must determine what to use, and stick with it consistently. There might be different styles for main heads and subheads. There might be rules about verb tense, omitted words, abbreviations. There should be a complete, written rationale for how the headlines should look and sound. If you don't know what the style is, then I'd use sentence case anyway, because title case is really only for titles of entire works (books, songs, plays, movies) and technical papers, not most web headlines.
More posts by @Voss1744584
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