: Do most e-book writers just self publish on Kindle to start with? On a lot of writers forums and in articles, it seems like Kindle is the main platform most self-publishing writers use just

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If you can produce a quality ePub file, and you don't have any particular interest in Kindle Select (which requires exclusivity), I see little reason to limit yourself to Kindle.

Why limit yourself to only Kindle readers? There's a big world of readers out there. Get your book in front of as many of them as you can.

Of course, using multiple retailers does create more work for you. You will need an account for each. The biggest nuisance is setting up your payment and tax details--each retailer has their own peculiar ways of doing that. But you have to do this work only once per retailer. A nuisance, but a one-time nuisance.

And using multiple retailers multiplies the amount of work per book. Now have to describe the book and upload the cover and ePub files once per retailer. It also multiplies the amount of effort to make changes (e.g. new cover, update to fix typos, update front- and back-matter, and so on).

Aggregators like Smashwords and Draft2Digital can greatly reduce the amount of work you have to do. You upload your files to them, and they distribute to the retailers (including Kindle, iBooks, and many, many others). The tradeoff: They take a cut of each sale.

I currently go direct to KDP, and use Smashwords and Draft2Digital to distribute my books to other retailers. Some day soon I may go back to working directly with the major retailers (iBooks, Nook, Kobo, a few others). But for now I'm (reasonably) happy to have Smashwords and Draft2Digital do the nuisance distribution work for me.

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The obvious advantages to publishing on Kindle for a self-publishing author is that there's no up-front investment. You don't have to pay a vanity press to print thousands of copies of your book before you know if anyone besides your mother will buy a copy.

But their are print-on-demand publishers who offer the same or similar deals for print books. I believe the most notable examples are CreateSpace and Lulu, maybe Lightning Source.

I did my last two books as both paper POD and Kindle. I think producing a paper book is easier than producing a quality Kindle. (To make a good Kindle book you really should hand-work a lot of the HTML tagging, though you can get a quick-and-dirty Kindle out pretty easily.) It's no harder to distribute: you can get a paper book on Amazon and Barnes & Noble very easily.

If you do one, the extra effort to do the other is pretty small compared to the effort you presumably put into writing the book.

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Kindle is the most popular platform for ebooks. It's not so much a question of whether you should publish on Kindle as whether you should publish exclusively on Kindle (which gives you some bonuses, like a larger royalty, and distribution on Kindle Unlimited) or whether you should publish on a number of platforms. If you publish on Kindle Select (exclusive) you are not trapped there. If you want, you can add other platforms when the 3-month term has expired. (You will then lose the bonuses from Amazon, of course.)

You will probably find it's easier to start with one platform, get a feel for it, then expand to others afterwards. Each platform has its own way of working. Kindle is a good one to start with.

It used to be that self-publishing was a black mark against an author, and it made it difficult to sell a book elsewhere. These days, it seems to have swung the other way. Why should a publisher take a chance on an unknown author when they can buy a successful self-published book and take it to greater heights?

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Τhis is a highly opinion seeking question and isn't suitable for an SE site. I'll try to respond with supporting facts. I am talking only about publishing e-books.

Facts:
Kindle is by far the easiest "commercial" platform to publish your book, with the least barriers to get your work out there. Kindle has reading devices and also apps for smartphones. This gives it the largest digital content consuming user base. No fee for publishing or showcasing your content. Easy payment gateway for both buyers and publishers. You can publish under multiple pseudo pen names (one for each genre).

My opinion :

Making it so easy to publish, it gets a lot of mediocre and bad content. A good piece of writing tends to get lost.
Unless you can market your book, it might never catch the right audience.
Fiction novels are most difficult to gain user base. People may or may not like your style, leading to bad reviews, if any.
Great place to put up non -fiction and self help books, provided you are an expert in that field. Buyers know what to expect from your title.
To get your name out there, it is a great platform. Add a bit of marketing and you can see some decent sales, provided that your book is good.
Kindle's KDP select program provides some aid in marketing your book. But for it you must make your book exclusive to Amazon Kindle, i.e you can't publish it elsewhere.

If you have put real effort and feel your book is good, you might try pitching it to publication houses/literary agents. If you can invest in marketing, Kindle is a really good platform.

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