: Re: Slogan design: choice of words (Long introduction, feel free to skip to the end) This might not be the right place to post this, but a fellow organizer of a convention and I are having a
You're fine with "folks" because the context removes any antiquated notions it might create in other contexts.
eg. "Food Fair: for folks that love munchies" makes the reader think it's a old-time style fair, with a slight weed overtone.
But you're a cosplay convention, so the use of "folks" in the slogan becomes a wonderfully warm, enticing, comforting, familiar gathering of like minded people. And for something like Cosplay, that's a good thing.
Words like "folks" are entirely determined by their context. They don't become the focal point unless the context makes them so. This doesn't, your situation makes the word's use very inviting and... well, just right!
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