: Should an author have one website or two? I have seen that sometimes an author will have one website with a lot of content and a separate website that does nothing but offer the book(s) for

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If you only have one book you've authored, it's best to just have the one site based on that book. You should include free info related to the subject of the book. This is to build a following/traffic/list for the book. You should also be promoting the sale of the book at every appropriate opportunity.

By all means include author information.

When you have a second book (or if you have more than one) you should have a separate site for each book AND a separate author site. On the author site you should, among the normal author info, include a list and description/sale copy for each book with a link to that book's site.

Can this all be done on one site: YES but I prefer the multi-site version which provides better search engine optimization possibilities, especially if your books are focused on different keyword phrases. Although your books may be related in some manner, the specific, "long-tail" keyword phrases are likely to be different and therefore give you better search engine visibility.

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