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Always ask for what you want. If you are confident in your skills and your portfolio backs up your work, people will not have an issue with giving you that money. Just like with any job interview, you always ask high and then negotiate down to what you actually want.
If you start with what you want, you will get that at most. There is no issue with at the least asking for what you want though. If someone wants quality work, they will need to spend more or hope they get someone who doesn't know their own value. You also have to figure that most of these guys who submit the stories will see a fairly large return on profit or else they wouldn't be willing to hire a ghostwriter in the first place. What may seem like a lot to you, may even be LESS than what they expected or budgeted. This is why it's always best to start high so you don't sell yourself short on a nice contract.
They may have budgeted 70 dollars an hour and you could be cutting yourself 20-30 dollars less. Or it may turn out that they want to higher someone for 30. At that point, you have to figure out if you are willing to work for less than asking or see if they are willing to up it to 40 on the basis that they projected 1000 hours of working time and you can do it in 600. So for the cut in hours, they may be willing to increase the hourly.
All in all, it never hurts to ask for what you want at the very least. Serious people will be willing to negotiate with you especially if they believe you are the right person. Just remember your own value and your own needs and don't settle for less than minimum of that.
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