: Re: Is there a difference between slogans and brand statements? I once came across a set of brand guidelines and, in the tone of voice section, there was a list of 'brand statements'. Multiple

I could not find anything about a brand statement, it is possible you are confusing the Slogan vs Tagline debate. Here the two are easily confused as being one and the same when they are actually different.

A slogan is a short-lived marketing campaign representative of the current business model/product. It is a short saying usually with wit and catchy to get stuck in people's heads. An example would be Verizon's "Can you hear me now?". They ran this slogan for several years before coming up with a new slogan to represent their business.

A tagline is more permanent. It represents your business and puts your company's values into another short saying. We can see these more prevalent in marketing when we see things like "Just do it" for Nike. These have been the tagline of the companies for many years while they have run other slogans to market new products.

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: Re: Is there a difference between slogans and brand statements? I once came across a set of brand guidelines and, in the tone of voice section, there was a list of 'brand statements'. Multiple

More posts by @YK4692630

: Start with why. Why does it make them redefine what is consciousness? What drives them to question this? Are you sure that consciousness is the correct term you want to use? As of now, most

: Chants in fictional languages I plan at several parts of my book to have war chants done in the fictional language of my main race/species. Would it be better to write the chant in their

: Respecting classic dramatic structure in a documentary I'm planning on shooting a documentary on a potentially important shift in a friend's life. In an attempt to educate myself a little bit

: Can I state a fact in a first person story? If I have a sentence such as this: Footsteps were heard coming down the alley. Can I use that in a first-person story? I don't think it's

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