: Which goes first: summary, background or justification? I am trying to write a long expository piece and cannot figure out which information should come first. Here are three candidates: A

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If it is a lengthy piece, than keep in mind that presenting the structure of the document in some sort of table of contents and then writing sections in such a way that they can be read out of order can minimize your problem.

Otherwise, here are my two cents on writing expository piece:

summary has to go at the beginning (if you are going to include it at all; don't reveal too much though),
background and justification are both part of introduction (establish the interest and trust),
main part is where you present and elaborate your main points (discoveries that you bring to the reader),
conclusion recapitulates main points and draws main conclusions

Of course, the nature and intrinsic structure of the content can justify almost any deviation from the proposed frame.

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All of the above, and none of the above. You need to capture the reader's attention, summarize why this had to be written, and give them a reason to keep reading.

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Thanks for the important insight, I hadn't thought to explicitly consider the audience. Here is my speculation:

Business readers (my actual audience in this case) care about justification ("why should I care?") first, then summary ("get to the point!"), then background.
Academic readers traditionally put a summary/abstract first, and then background/justification. Usually the justification is that there was a hole or flaw in existing knowledge, so the background is the justification, and vice versa.
I can't think of an example off the top of my head that really wants pure background information first, unless it's a sort of combined entertainment-education where the piece is interesting because it's leading the reader down an intellectual journey without revealing the destination ahead of time. Intellectual mysteries/adventures or whatnot.

That's what I've got so far. Thanks for your help!

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Your three scenarios were great; apply the same thoughtful analysis to determining the requirements of your audience, then I think you'll answer your own question.

Here are some example audience requirements, illustrated from the reader's point of view:

Which of these grant applications should I recommend to the committee for approval?
Which of these feature article proposals is likely to entice readers to buy the magazine?
If I follow the steps on this help page, will I complete the task successfully, get the boss off my back, and get back to what I'd rather be doing?
Is this the right pharmaceutical to prescribe to my patients?

If in doubt, be the proposed audience for your work, see what else is out there, and evaluate how well it meets your needs.

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