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Topic : Re: An alternative to saying 'users' when describing features I'm creating some copy describing new web-app features for a number of different audiences (users, managers of sections of the site, owners - selfpublishingguru.com

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When dealing with company people, I like to use colleague, associate, employee, coworker, etc. When dealing with customers, I like to say, customers, clients, vendors, prospective customer, etc.

For business writing, I feel it's very important to establish the relationship context of the interaction.

I might say something like this: "When a database administrator performs the nightly backup, the customer will either see delayed data or be alerted that the system is unavailable for maintenance. "

If it's a manual for the end user, I say "You": If you need to save at this point, click the "Save" on the upper right.


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