: Re: Will traditional publishers force you to remove brands? I’ve read the other questions on this topic but the answers seem contradictory and somewhat opinion-based. Some posters have said you ‘don't

@Steve161

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Publishers certainly don't always remove brands. Two example from Jim Butcher's Dresden Files:

"I'm hungry," he said, his voice a low growl.
"We can hit a McDonald's or something on the way home," I suggested. (Jim Butcher, Dead Beat, chapter 12

and

“Right,” Thomas said. “Where are we headed?”
“To where they treat me like royalty,” I said.
“We’re going to Burger King?” (Jim Butcher, Small Favour, chapter 10)

I'm going to guess that if you're mentioning a brand in a negative context, the publishers are going to assume the brand isn't going to be happy, and remove the mention. But if it's not negative, that's like free product placement.

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