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Topic : Re: Are connotations with certain names inevitable? In my book (fantasy novel), there's a character named Brad. Unfortunately, Brad has become synonymous with "douchebag". Now, when I first introduced - selfpublishingguru.com

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Yes, the development of a character will thwart the false connotation a certain name brings, and you have supplied all the evidence for that.

The very fact that certain names have certain connotations indicates that something has produced those connotations. And what better candidate for that than the development of fictional characters!

I personally don't associate the name Brad with "douchebag", but that only indicates to me that I haven't been subjected to the same cultural influences that you have. I'm guessing that you have read about or seen a character (real or fictional) who is a "douchebag" and is called Brad? It can't really be someone in your personal life because if is was, you would not assume that other people (outside of your social circle) have the same impression.

You have several options moving forward, some of which are:

Choose a different name if you feel the link between Brad and
"douchebag" is universal
Use misspellings of names in the same way that George R. R. Martin is
purported to do in his Game of Thrones series
Use Brad on the understanding that you will change the world's perception of
this name after the release of your novel.

There are probably other things you can do instead, but whatever you choose to do, I hope that it turns out well for you.

Good luck with your book.


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