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Topic : Re: How do some self-published books on Amazon get lots of sales without any marketing whatsoever? I get confused with this whole indie-publishing thing in terms of the advice I keep hearing from - selfpublishingguru.com

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Are they truly not marketed? They in fact are often marketed, though not in the conventional way!

There are lots of sites out there that are used to advertise e-books on various e-book marketers, often by placing free chapters or short stories there. If a person likes the style, these reading samples often contain a link to the full book on Amazon in the back. Others publish short teaser novels with samples of how it goes on, which again, contain a link to the next full book on Amazon, though that you got to pay for. Prolific Works is such a site, distributing loads off samples and enrolling the people into mailing lists to advertise the books for very little marketing effort.

Then there is the Amazon engine - if you read one book's synopsis, it seeks through its tag-and-content-cloud, offering you similar books as people who looked at this also looked at. These suggestions can drive a lot of sales, as they are easy to just add to the shopping cart. If your book is similar to a lot of other well-selling books, then your work is shown often, driving sales.


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