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Topic : Re: Is it true that good novels will automatically sell themselves on Amazon (and so on) and there is no need for one to waste time promoting? This is what Dean Wesley Smith teaches in his articles - selfpublishingguru.com

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Maybe.

As another answer notes, Amazon isn't magic. It's a business. And that's exactly why Dean Wesley Smith may be right.

If Amazon makes money by selling your book, then it's in Amazon's interest to promote it. Specifically, it's in their best interest to develop algorithms to analyze trends and promote books that will appeal to a large number of readers. (Which for the purposes of this answer is a proxy for "good.") Amazon has sufficient developer and computational resources to be very good at this. Therefore, if you write a "good" novel, it's entirely plausible that you can just throw it on Amazon and let them make it a best seller. But how well this actually works depends on whether Amazon is competently acting in its own best interests, which is hardly guaranteed.


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