: Writing based on the context or theme I'm totally new to this field as well as this site and going to learn on my own and need a direction for this specific area I want to learn. I want

I'm totally new to this field as well as this site and going to learn on my own and need a direction for this specific area I want to learn.
I want to understand what I need to learn and which direction I need to go to acquire these specific skills and I can use an example of script (background voice) of this show called Dragon's Den.
What fascinated me is the creative use of words related to the idea/industry/field of the idea pitch presented, recycling it's meaning with a twist.
For example, in this show (15m), the pitch was for switching plans for energy companies. The creative words used within the context.

new laws protecting personal data could short-circuit their chances (3:11)
not joining their utility revolution (4:32), double meaning utility as to energy company as well as the idea website as a utility.
ready to supply his verdict on the proposition (5:35)
electrifies the den using his track record (7:10)
encouraging the entrepreneurs to switch to her deal (8:42)
is she about to turn up the heat in the dead (8:50)
two switched-on dragons (14:44)

The question is around how can I acquired the skills to recycle the use of words creatively, any books or trainings appreciated.
P.S. Is there a some specific terminology for such creative use of words in the creative writing industry?

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@Annie587

This is wordplay.

Word play or wordplay1 (also: play-on-words) is a literary technique
and a form of wit in which words used become the main subject of the
work, primarily for the purpose of intended effect or amusement.

The Wiki Page this is lifted from gives some examples of plays and books you could read to help you in your quest.

There are also dozens of books on the subject, like Wisdom & Wordplay by Robert Eddison. But if you search on Amazon, you'll find a lot more.

Good luck!

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: Writing based on the context or theme I'm totally new to this field as well as this site and going to learn on my own and need a direction for this specific area I want to learn. I want

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: How may a book and movie be one? How could a movie be paired to coincide with a book and come out at the same time? I would like to know if a book and a movie can be written to complement

: Does the 'writing-style' change when book gets translated into another language? I am studying the writing style of Leo Tolstoy by reading an English translation of Anna Karenina. As a general

: How do you build a story from a world? I have some material for a "world" (more fantasy than sci-fi at this point). I've noodled around with this world off-and-on for ages but have never

: What exactly makes a story interesting? (philosophical) So I am trying to write a story for a game. I am more of a systems guy so this is uncharted territory. I try not to follow examples

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