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Topic : Re: The art of clickbait captions We all have seen at least one of these clickbaits (or some variation thereof): "single mom discovers the meaning of life with a simple trick" or "billionaires - selfpublishingguru.com

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Click bait works by pushing psychological buttons.

Most of those buttons are in the form of tangible curiosity and fear.

Fear: If you don't know this hinted secret you will die

Tangible Curiosity: List. "10 secrets of the incredibly famous" (your test, rewritten)

Also, promises and calls to action tend to trigger people's BS reflex. So, avoid those and stick with inducing the fear that they might lose out on something.


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