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Topic : Re: Are there agents or representatives who only specialize in book promotion and not distribution? I am currently leaning toward self-publishing my book via Amazon services. However, before I do, - selfpublishingguru.com

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There are numerous places to promote your book, many for free.

You can do it yourself, or hire a promoter to place the information for you, for a fee of course.

I don't understand why you don't want to take advantage of distributors, most of my sales were from their sales points, until I hired a promoter to place my books on sites I had not found on my own yet.

I doubt very much if you are going to find someone to work for a percentage of sales, because 99% of books are a flop, no matter how well edited.

If you consider only one in fifteen thousand submissions to trad publishers are ever accepted for publication. This means 14,999 made zilch because they landed in the slush pile.

Self-published authors are gaining ground with one in five thousand earning a decent income stream.

One of the first questions a promoter is going to ask you is how well established is your existing platform.

How many pages of hits does your 'author name' get on Google?

Many promoters will advertise your book in five or more major readers blogs, and ten to twenty secondary blogs, for between 150 and 300 bucks. But they can't guarantee sales, not even a ball park figure as a guess. Too many variables. Is your cover grabbing and attractive or mundane? What about the title and genre?

Advertising can sell almost anything to anyone, no matter what it is, if the ad is luring enough. Consider rocks that cost three bucks ton, with the right packaging and advertising campaign, you can sell those rocks for seven dollars each, and yes people will buy them. Want proof? Look up "Pet Rocks."

My point here is, with the right packaging (cover) and jacket (blurb), your book will sell. Will it sell well and become a household name (sell by word of mouth) or become a flop like Ford's Edsel?

Excellent books die, while some horrible books top the charts.

Even if you hire a promoter, unless you do a lot of the preliminary work yourself to build your platform, get your name out there, just because they see your book advertised, don't mean they will click-through to buy it. Something has to motivate them. I've had over 10,000 splash ads in a row, to selected readers groups, without a single click-through on a major website. No Matter, each of those splash ads is placing my name in front of readers at the rate of around 50 to 100 per day. So when they do stumble across my book elsewhere, amid other selections, my name will be remembered, and hopefully produce another sale.

A salesman may get the door slammed in his face 199 times, before hitting a sale. It is expected. Selling books is no different!


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