: Capitalizing "The" in Title Case - Increases Engagement? I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click

I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click or buy).

I know that it's technically wrong and it drives me crazy!

Does anyone have a similar experience or has anyone done A/B testing to see the effect of capitalizing or not capitalizing?

Some examples are:

Discover The Taste Of Croatia -
You'll Love Our Croatian Tours -
Make Memories Of A Lifetime!

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@Vandalay250

Capitalizing 'the' gives a strong impression of "one and only", which might bring a feeling to the reader of the advertisement that the advertising company is very confident about the product.

For example, "Discover THE best meal in XYZ restaurant." is more impressive than "Discover the best meal in our XYZ restaurant. "

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: Capitalizing "The" in Title Case - Increases Engagement? I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click

More posts by @Courtney562

: How to Describe a Scene from Video? I'm new to English (three years) and I want help describing this video for my fantasy novel: https://www.youtube.com/watch?v=ymcen0EjmiU. I don't want you

: How to make the first lines of my novel attractive and hooking? I am currently writing a FICTION-FANTASY-HORROR novel, and I have only written some pages. I have published the first part of

: Screenplay format: Can character names be shortened after the first mention? For example: TED DIBAR, (40s) swings his cape to the side, as he approaches Felix. Do I need to continue

: Can a Town/City Sue an Author for a Bad Portrayal in Fiction? Lets say we choose a random town off of google maps on which to base a story where the local authorities (we won't say police,

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