: Re: Capitalizing "The" in Title Case - Increases Engagement? I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click

Capitalizing 'the' gives a strong impression of "one and only", which might bring a feeling to the reader of the advertisement that the advertising company is very confident about the product.

For example, "Discover THE best meal in XYZ restaurant." is more impressive than "Discover the best meal in our XYZ restaurant. "

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: Resource for idioms I'm not a native English speaker and I have a hard time finding good words sometimes. Sometimes I feel like there should be an idiom for the thing I want to say, but

@Vandalay250

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@Vandalay250

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: Writing an Ending: how to prune away the Wrong ones? My protagonist introduced herself to me through a sequence of set-pieces. She has a very specific altruistic goal, and the conflicts she

@Vandalay250

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: Does Japan have a Press Code? Many countries have a press code (examples: Germany, South Africa) It is a kind of ethics guide for journalists. While usually not a law, it is often taken quite

: Re: Capitalizing "The" in Title Case - Increases Engagement? I regularly write advertisements for a client who insists that capitalizing "the" improves conversion rates (the number of people that click

More posts by @Vandalay250

: Resource for idioms I'm not a native English speaker and I have a hard time finding good words sometimes. Sometimes I feel like there should be an idiom for the thing I want to say, but

: Should I write Internet slang as it is spoken or as it is written? I'm writing a sci-fi novel where some of the characters are computer hackers. In some of the conversations they use the

: Writing an Ending: how to prune away the Wrong ones? My protagonist introduced herself to me through a sequence of set-pieces. She has a very specific altruistic goal, and the conflicts she

: Does Japan have a Press Code? Many countries have a press code (examples: Germany, South Africa) It is a kind of ethics guide for journalists. While usually not a law, it is often taken quite

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