: Re: What exactly is a copywriter? I have always been puzzled by this, even when reading endless information about it on the internet. Why exactly is it called that, and what's the purpose? That's

@Correia211

Vote Up Vote Down

Robert Bly is a well-known copywriter who has written a great book on copywriting which explains the challenges quite well.
Copywriting Handbook, by Robert Bly -- amazon link

Check out his web site also because it is a very good example of copywriting -- which really does mean,

"writing so people pay attention".

I'm not a copywriter but learning the techniques can help you with all of your writing. Reader's time is limited and getting their attention can be extremely difficult so learning effective ways to do so can be very valuable no matter what type of writing you do.

Yes, sometimes Copywriting means schlock, and to some people that is all it means. But if you ignore the marketing techniques which have been heaped on top of this term you may gain a lot of benefit from studying the effective ways that copywriting has been used.
Robert Bly does a good job of explaining it and staying away from the schlock.

(0)

Login to post a comment!