: Re: How can I state what is written on a sign? Is it okay to write: "Shop Name", read a sign hanging above the shop. Should I use italics for the shop name or use any other type of formatting?

@Sent2472441

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To add to what Surtsey said, it's also a good thing to make this as organic as possible. For example:

The flashing neon warned him, but the light still assaulted Bob as he rounded the corner. "Trump Tower" blinked in shimmering golden hues, casting a pallor on all those below.

(or)

The creaking caught Bob's attention. The sign rocked back and forth in the cold winter air outside the tavern. "Ye Olde Trump Tower," he mouthed silently, breath clouding before him.

The point being that you're avoiding a mere infodump; the sign is part of the atmosphere and setting that you're immersing your reader in.

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