: Re: Do traditional publishers care more about author platform than in previous publishing eras? I read a book written by a famous rapper, LOGIC (or Bobby Hall), called SUPERMARKET. When I was reading

@Gonzalez219

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Publishers care about money, like any business really. They need to pay their staff and themselves and that means they need to make money.

There are two ways for a book to sell a lot of copies. Either the book itself is good and appeals to their target audience. Or the person writing it is famous enough to generate enough interest that people buy it.

Now an Authors platform is a far better guarantee of sales than the book itself. You know their audience will most likely purchase it and like it, because they already like the author/writer and their associated style. You also get a ton of free marketing from the famous person advertising it. So why wouldn't a publisher favor it?

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