: How do expert writers avoid using "I" when they have to refer to themselves in their article? How do competent authors, in a refined and perhaps (slightly) formal way, refer to themselves without

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In legal writing there is an easy answer: you refer to the roles played rather than the individuals who undertook them. So if you are writing a brief and complaining that the judge did something you didn't like, you wouldn't write, "the judge did not let me present evidence" but, "counsel for plaintiff was prevented from presenting evidence." Because in this context personalities do not matter.

While this question is directed towards non-fiction, the winds of what the French call "autofiction" are blowing and I think we will see a greater use of the first person in all types of writing. Even though Rimbaud famously wrote, "Je est un autre." (I is someone else.)

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I see two main contexts:

The author of the work is also relevant to the subject under discussion. Then the author should use the third person and a name. "Reports must be submitted in triplicate to both Itsme and Steve Jessop". "Mr. Jessop has responsibility for X, whereas Itsme handles Y". It might matter which of us wrote that text, we might have collaborated on it. Someone who cares can check the top of the document, but it's not relevant to the matter at hand, so let's not mess about identifying professional responsibilities relative to authorship of the document.
The author wants to personalize the authorial voice. This generally isn't what you want in formal writing, but might be done from an excess of ego or an excess of honesty that you're writing a personal opinion or experience.

In this case, assuming you want to avoid "I", then you say "the author", "this author", "this reviewer", "this observer", and so on. Identify the role whose point of view you're trying to inject. So for example a journalist who attended a political event might first lay out the facts in the usual way, and then mention "this observer" when giving a more subjective view: "Following the speeches a fistfight occurred, but this observer was unable to determine who started it" makes clear that even to those in the room it was not necessarily obvious what was going on.

Whether you should want to avoid "I" at all is probably outside the scope of the question, but personally I think it depends in large part on whether you think the reader knows or cares who is addressing them. Extreme case, a newspaper report with no by-line shouldn't use "I", because the reader can't know who that is even if they want to. Even with a by-line, a reporter's style avoids it. An opinion piece has a lot more scope to use "I".

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Use of pronouns like "I" and "me" in a narrative will tend to cast the writer as the protagonist. Use of other forms such as "yours truly" or non-reflexive "myself" tends to cast the author into a "supporting character" role.

Suppose someone is writing about Mr. Smith's performance in a chess tournament and, after saying "In round one, Mr. Smith played against Alec Jones" and describing his performance in that round, went on to say "In round two, Mr. Smith played against me". A reader might expect the description of the round to be focused on the writer, rather than on Mr. Smith. If instead the text had been "In round two, Mr. Smith played against yours truly."

Some people cringe at non-reflexive usages of "myself". I personally don't find them objectionable when used in either the imperative or passive voice, with the purpose of suggesting semantic equivalence between the person writing or speaking and others. For example, if Mr. Smith asks people "Please submit reports to Mrs. Robinson, Mrs. Jones, or to me", that would suggest that submissions to him would be perceived differently. Using the non-reflexive "...or to myself" would suggest that the set of people to whom forms may be submitted includes him, but he has no special significance within that set.

Even though the non-reflexive "myself" is often useful, there are many places where it just doesn't work, especially with the active voice, or when used with verbs that would be amenable to reflexive usage. For narrative situations, "yours truly" is concise but effective; it conveys no implication that the character in the story were affected by the fact that they would later be written about. By contrast, "this author" implies that the writer's status as an author was significant to the events described.

What's important is to recognize that there are many ways an author can refer to himself, and usage of forms other than simple first-person pronouns is not merely a matter of being "cute", but often carries somewhat different meanings and implications.

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In science, it is quite common to use "we" instead of "I" even if there is only one author.

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Many competent writers will challenge the assertion that "the perpendicular pronoun" (I) really needs to be avoided. Others seem to believe that only third person is acceptable, or that no person should ever be mentioned unless specifically talking about people.

My own take is that this is all a matter of style, and whatever you pick -- as long as it sounds natural and you're consistent about it -- is probably fine. If I'm writing for my employer, I'll follow my employer's style guidelines. If I'm writing for publication, I'll follow the publication's preferences. If I'm writing without those constraints, my writing is generally only slightly more formal than my speech.

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This writer is correct.

For example:

Exercise has many benefits. Proponents of exercise find there is a large variety of exercise options to fit different lifestyles. Barack Obama goes running in the morning. Jane Doe attends a weekly dancing class. I myself do press ups and stomach crunches in between writing stints through out the day.

The writer can remove the first person perspective by replace 'I myself' with 'this writer'.

Exercise has many benefits. Proponents of exercise find there is a large variety of exercise options to fit different lifestyles. Barack Obama goes running in the morning. Jane Doe attends a weekly dancing class.This writer does press ups and stomach crunches in between writing stints through his writing day.

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Competence precludes finding oneself needing to mean "I" but having to say "this writer" - or, variously:

the author
your correspondent
this ink-stained wretch (please, no!)

TBH, the form hardly matters - silk purses and sow's ears, etc.

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