: How can I stress a certain word in a medium that doesn't allow for font embellishments? Many of us probably encountered it before on a social media like Facebook or Twitter, or in the comments

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If I want to emphasize, I cap the first letter of the emphasizes word. Italics seem a bit cheesy to me.

For example: You ate the Red biscuit?!
You Ate the red biscuit?!
You ate The red biscuit?!

Of course there are issues when the word would be capped for other reasons (name, start of sentence). But that's what I do.

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An alternative to using _underscores_ to stress a word in a case where you'd normally use italics is to wrap the content in /slashes/. If nothing else, it's less likely to cause a miscommunication of its meaning than "quoting" and less likely to cause an unintentional emotional effect on the reader than USING ALL CAPS. It may be preferable if the other content you are writing contains underscores already, like website usernames:

Jeff87, pretty_pretty_princess, and Buffalos_Rule /all/ logged out.

But if you're writing something with a lot of slashes in it anyway, maybe _underscore_ or *asterisk* would cause less confusion.

I've never been there/seen it/done *anything* like that!

I suppose if you were going to include any asterisked disclaimers* you'd have to similarly choose what characters you want to use for emphasis carefully.

For me (and understanding that this is totally subjective), slashes have a similar effect as I read to italics -- causing emphasis, but somewhat gentler than underscores (my brain makes an extra pause around the word when I see those), asterisks (which I associate with a word being bolded), or all caps (which, depending on the context and how many words are capitalized, is like a more intense bolding or outright yelling).

* such as this one

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I think the short answer is, Put the word in all caps.

The criticism of all caps is when you write your entire text in all caps. Indicating that one WORD should be emphasized is perfectly reasonable. TRYING TO EMPHASIZE EVERYTHING YOU WRITE BY PUTTING WHOLE SENTENCES IN ALL CAPS IS USUALLY DISTRACTING AND COUNTER-PRODUCTIVE. Well, if you are writing a ten-page article and put one or two sentences that are particularly important in all caps, that could be fine and good. But where it gets annoying is when you put the whole text -- the whole post or letter or whatever -- in caps.

By the way, the same is true for excessive punctuation!!!

Sometimes we need to emphasize a word to clarify the meaning of a sentence, and that's fine. But if people don't believe what you're saying or they don't think it's true, saying it louder or writing it in bigger letters rarely helps.

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In Winnie-the-Pooh (or something of a similar genre) there was a Habit of capitalising important words to emphasis its importance to the narrator. e.g. After all he really was A Very Important Bear.

I think this works a lot more subtlety than all caps, which tend to jolt you out of the flow of reading.

Capitalised words can be absorbed as part of the reading process, we are accustomed to seeing important places, names etc being capitalised. Lending that to words that wouldn't normally be capitalised can make a subtle yet powerful impact.

Whereas writing in all caps breaks the reader from the flow of words, you tend to have to consciously read what is said rather than it being an automatic process.

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Writing a word in ALL CAPS might be frowned upon because it is considered a visual equivalent of shouting, but shouting is a spoken form of emphasis, so ALL CAPS might be just what you need.

Internet tradition (dating back to list serves, etc.) has used the underbar as a signal for italics: I will _never_ eat another steak. The underbar harkens back to typing and handwriting (remember that?), when underlined text indicated what in print would be rendered in italics. Some social sites, like Google+, will automatically render _text bounded by underbars_ in italics.

Likewise, the star or asterisk ( * ) has traditionally been used to bound text that should be considered boldface.

So you might tweet:

*George R.R. Martin* is executive producer of HBO's _Game of Thrones_ because he wrote the books, but *George Martin* produced _Abbey Road_ and many other Beatle albums.

But the best way to emphasize words lies within the words themselves, but that's a topic for another day (or an exercise left for the reader).

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